Good design isn't just finding a solution to a problem- it's figuring out what the problem is in the first place. Interviews, trend analysis and future studies are some of the tools used to design on a systems level.


Building on research with ideation through rapid drawing, modeling and prototyping allows ideas to fail quickly and often- so that the best, most viable solutions emerge thoroughly tested and considered.



Design strategy doesn't begin after a solution is developed- it is an integral part of the product itself. Beginning alongside research and development phases, strategic product positioning is a defining driver of product development from day one.